Welcome to the web’s top SEO tips – the best and most comprehensive SEO guide on the internet for increasing your web site’s traffic.

SEO consists of two fundamental elements: producing search-engine-friendly content and obtaining high-quality inbound links. There is a third element that you should take seriously: staying on the right side of Google and avoiding Google penalties at all costs, since Google is the  foremost search engine and getting banned is pretty much a death  sentence for a web site, especially if it is a young web site without an  established following. If you follow the SEO tips in this article your web site will attract a lot of traffic from the search engines and will grow exponentially.

A. Producing search engine-optimised content

1. Produce excellent copy

Your content should be written extremely well; great copy writing is the heart and soul of SEO.  Firstly, excellent writing is better for your users and is more likely  to attract inbound links. Secondly, Google has ways, some of them very  subtle, of determining just how good and useful a piece of writing is  (see latent semantic indexing).  Write with your users in mind, with a view to giving them the best and  most useful experience possible. With regard to Google’s subtle ways of  assessing the quality of a piece of writing, you should avoid using the  same keywords again and again, even if it feels natural to do so.  Instead, you should use of a variety of synonyms for every keyword. This  makes your writing more readable and interesting, and also persuades  Google that your content is not run-of-the-mill spam, but authoritative  and useful.

2. Content is king

The only thing Google respects is high-quality text with some links pointing to it. Google considers web sites that constantly add content much more useful  than web sites that add content infrequently. For this reason you  should set yourself a realistic target for the production of new content  and stick to it. Depending on how ambitious you are, you can aim for  one new page of content per day or per week. Whatever you choose,  remember that Google likes fresh content. It has an  intrinsic preference for web sites that focus on creating new content  over web sites that keep tweaking their existing content again and  again. In other words, Google wants to see that you are working on  producing new content, not on optimizing content that you already have  on your web site. The ideal word count for each page is between 500 and  1500 words.

3. Use the Google sandbox

The Google sandbox is an incredibly useful tool that suggests keywords and key phrases on  the basis of what people have been searching recently. For example, you  might type “SEO consultant” and the Google sandbox will tell you that,  in addition to searching for “SEO consultant,” other frequent searches  are “SEO expert” and “SEO services.” Using the Google sandbox will give  you an inexhaustible supply of ideas for the creation of fresh content.  Put simply, you use Google’s sandbox to find out what people are  searching for, and you then write content that targets those keywords.  The aim is, of course, to rank highly in the search engine results pages  (SERPs) for those queries.

4. Use the h1 tag

The h1 tag is one of the great secrets  of SEO. The h1 tag tells search engines that this is the main title of  the page (“heading #1″). The h1 tag is an incredibly powerful tool and  Google takes it seriously, providing it is substantiated by the page’s  content. In other words, the words in the h1 title tag should also  appear in the main text. Using the h1 tag is an excellent way to  optimize a page for specific keywords.

Here is how you use the h1 tag: <h1>Your keywords</h1>

The h1 tag will make the text quite large; you can have  the benefit of the h1 tag without such enormous text by using CSS to  format it as desired.

You should also use the h2 and h3 tags for your sub-headings, making the content of your page hierarchical.

5. Keyword density

The keywords you are targeting should appear in the main  body of your text reasonably frequently, but don’t overdo it: a page  that is stuffed with keywords destroys the credibility of your web site  and is easily identified by Google as spam. Putting your keywords at the  beginning of the page, in most of the paragraphs, and somewhere near  the end will be quite sufficient. Do not forget the importance of using  synonyms too, as mentioned above. If you want to check the keyword  density for a page, you can use this keyword density tool.

6. Use bold, italics and underlining on keywords

When you bold, italicize or underline a word, Google  assumes that this is one of your keywords. You should therefore bold,  italicize or underline some of the keywords on your page.

Be very careful, because this can also work against you:  if you use bold, italics or underlining on words that are not keywords,  you will confuse Google and will weaken the effect of these tags on  your real keywords.

7. Keywords in the URL

Deciding the URL of a page is an important part of SEO. The page should have a file name that contains your keywords, and the page should be in a directory that also has keywords in its name. For both the directory and the page itself, the keywords should be separated by dashes.

You should follow a sensible rationale when deciding  what to call directories and files; it should reflect the hierarchical  nature of your web site. For example, if you are writing a page about  obtaining inbound links, a good URL for it would be:

polyseo.com/seo-tips/how-to-obtain-inbound-links.html

This is a good URL for these reasons:

a) “SEO tips” and “how to obtain inbound links” are related queries and Google knows it;

b) “how to obtain inbound links” is a subset of “SEO  tips.” Google will give you extra respect for using hierarchical URLs.  Don’t forget that Google was developed by two clever mathematicians!

Depending on exactly what pages you plan to create for  your web site, there are several ways of naming a URL. For example, with  regard to the example above, if you’re going to write many different  articles on the topic of “links,” you could name your URLs as follows:

polyseo.com/SEO/links/how-to-obtain-inbound-links.html

polyseo.com/SEO/links/why-outbound-links-will-benefit-your-website.html

and so on. (In this example “how to obtain inbound  links” is a sub-category of “links,” and “links” is in turn a  sub-category of “SEO.” Furthermore, all three sets are related to each  other: they are all about SEO.)

8. Use a high content-to-code ratio

Search engines will give your page a higher ranking if it has a lot of text relative to the amount of code. You should aim for a high signal-to-noise ratio on your page, which means that there should be more content than code. Open any page on the Internet, right click on it and select “view  source” (or its equivalent). If there is a lot more code than text,  search engines are not going to love it.

If you are serious about SEO you will produce pages with good, clean HTML and will avoid anything that requires a lot of code. A small amount of HTML code and a lot of quality text is what search engines (and users) really love.

9. Split substantial articles into several pages

If you write an article about a big topic, it is  inevitable that the article will in fact deal with a number of  sub-topics. In these cases you should split the article into several pages: one page for each subtopic. This has the following advantages:

a) you will be able to have highly focused search-engine optimization that targets each specific page, instead of trying to optimize one  enormous page for keywords that are relevant to only 10% of it. Remember  that Google decides what content is about on a page-by-page basis: this  means that every page should focus on one topic – only one;

b) users prefer to read articles that are split over several pages rather than articles that have the “toilet roll” format. The links that take you from one page to the next should have the target page’s title as the anchor text (more about this later).

The page you are reading is an exception; pages with a list of tips generally work better as a single page, even if very long.

10. Avoid frames like the plague

From the point of view of SEO, frames must rank amongst the most disastrous thing you can do. Users hate them, and search engines hate them even more. Put simply,  search engines are not able to index web sites that use frames; the most  they can do is index your homepage. For all intents and purposes you  will simply not be present in search engine indexes if your web site  uses frames. The brilliant Jakob Nielsen has more to say about why frames suck.

11. Avoid Flash like the plague

After frames, Flash is the biggest enemy of SEO and  usability. Search engines are not able to read Flash files. Therefore  any text displayed on the Flash page will not be read by the search  engines and will not give you any SEO benefit. As importantly, Flash is an enormous barrier between your web site and its users. I have always found Flash-based web sites extremely frustrating and  very often leave before the homepage has even finished loading. In the  rare occasions in which I waited for the home page to load, the web site  invariably turned out not to be worth the wait. Truly useful web sites  have indexable content, preferably in the HTML format. Good, clean, minimalist HTML code is the true friend of SEO. Do not use Flash if you are serious about SEO and getting real traffic from the search engines.

UPDATE: Google has greatly improved its ability to index Flash. It can now read textual content in any SWF file. The words that appear in these Flash files will be taken into account  when the algorithm decides how to rank your page for a given query. Of  course, text that is displayed graphically – as in a JPEG file, for example – will not be read by Google. It never has been, and will continue not to be.

I still hate Flash, and advise EVERYONE against using  it, but if you really must, at least now you can be confident that its  text data will be spidered and indexed by Google.

12. Interlink your pages

Every page on your web site should have at least a  couple of contextual links that point to other pages on your web site.  These links should follow naturally from the content of your page. For  example, if your page mentions an SEO consultant, you can use those words to link to a page that is relevant to them. That’s a contextual link.

This will ensure that Google PageRank will be shared among your pages, and is an additional way of telling Google what your pages are about.

13. Put high-quality outbound links on every page

Every page of the content on your web site should also have at least one contextual link that points to a high-quality external web site. It has been shown experimentally that Google gives a higher ranking to  pages that link to a high-quality external web sites. In other words, other  things being equal, a page with good outbound links will be placed  higher in the search engine results pages than a page with no outbound  links.

Deciding who to link to is relatively simple. Choose a word or group of words in your text and do a search on Google. Look at the top 3 or 4 web sites and choose one that does not compete  with you. Go back to your page and make those keywords the anchor text  for an outbound link that points to that high-ranking external web site.  Google will love you for linking to a web site that it deems to be of a  high quality, especially if the link’s anchor text has words for which  that web site ranks very high on Google. Doing this on every page in  your web site will have the following major advantages:

a) as mentioned above, Google will give you a higher placing in its results pages;

b) it shows your users that you are in good faith and  not a sleazy spammer. Remember that the traffic you get from the higher  Google ranking will massively outweigh the traffic you will lose through  the outbound links, and in any case people will only leave your web  site if they have not found what they are looking for, in which case  they would have left anyway. Outbound links will have the net effect of increasing your web site traffic.

14. Produce an HTML sitemap

By “sitemap” I do not mean those special files that tell  search engines about the structure and your web site, although that  kind of sitemap is a good idea too. In this instance I am referring to an HTML page  that contains links to every single page on your web site, just like a  directory. There are two reasons that make such a page essential:

a) f or the purposes of SEO, no page should be more than two clicks away from your homepage. Search engines do not like pages that need a lot of clicks to be found.  Furthermore, it makes every page on your web site receive some of the Google PageRank of your homepage (the homepage will inevitably have a higher PageRank than any other page on the web site);

b) it is extremely useful for users to be able to access  any page on your web site from a single page of links. In this way they  can access a page very quickly, even if it is the last page of  multi-page article.

15. Put the menu on the right

To make your web site even more search engine- friendly,  consider putting the menu on the right, as with this web site. This  will ensure that the first thing Google sees after the <head>  section is your content. This is because search engines read pages from top to bottom and from left to right. Putting the menu on the right-hand side ensures that search engines  will come to it after your main content. This is related to having a  high signal-to-noise ratio.

16. The <title> tag

This is vital because, like the h1 tag, it tells search engines what you claim your page to be about. The title tag should have the same contents as the h1 tag. The title tag for this page is:

<title>SEO tips</title>

17. Produce META tags with great care

There are three META tags of interest in SEO: ROBOTS,  content and KEYWORDS. The first two are vital; the third no longer plays  a big role.

The robots tag should be as follows:

<meta name=”robots” content=”index, follow”/>

The contents tag should be identical or similar to the  title tag – it has been found that Google loves this. The content tag  for this page is as follows:

<meta name=”description” content=”A definitive guide to SEO (Search Engine Optimization)”/>

In the dark ages of the pre-Google anarchy the keywords  meta-tag was taken very seriously by the primordial search engines.  Accordingly, the SERPs were dominated by spam web sites that stuffed  their meta-tags with keywords. Nowadays the keyword tag is almost  irrelevant. By all means include it, but make absolutely sure that no  keyword appears in the tag more than once. Do not put more than 20 words  in the meta-tag. The keywords meta tag for this page is as follows:
< meta name=”keywords” content=”SEO, tips, search, engine, optimization, Google”/>

18. Remember that search engines cannot read pictures

The essence of SEO is putting high-quality  content on a page, and making sure that search engines can fully read  and understand the content. This means that the heart of SEO is  quality text. Any text that is displayed as a JPEG file or other  graphics cannot be read by the search engines. Look at the source code  of a web page: that’s what search engine can see. If you can’t read it  in the source code, search engines will not be able to read it either,  and you will therefore get no search-engine credit for it. I have seen  entire articles displayed as a JPEG file. The author is probably  despairing over why Google won’t show it in its search results at all.

Therefore, do not use graphics to display content. This  does not mean that you should not use pictures; when used appropriately,  pictures enhance your users’ experience and make your content more  useful.

You can tell search engines what a picture is about by  using the ALT tag. Make sure that the description in the ALT tag  faithfully describes the content of the picture; stuffing the ALT tag  with keywords that are not relevant to the picture is considered spam.

19. Make sure you have “index, follow” in the ROBOTS tag

Every single page on your web site should have this tag. It tells search engine spiders to index the page, and it also tells them to follow all links to their  respective target pages. This is useful in making sure that all the  pages on your web site are indexed.

Spiders are programs that search  engines use to analyze pages on the Internet; they go from page to page,  following links and reading every page, making decisions on their  quality and keeping a copy in order to show them on the search results  pages for relevant queries. SEO is essentially about convincing these  automated programs that a given page deserves to rank highly for a  specific search query.

20. When you produce a new page of content, link to it from the homepage

Once your homepage has a few quality inbound links,  Google will regularly spider your homepage. Therefore, a good way to  make sure that Google spiders and indexes a new page as soon as possible  is to link to it from the homepage. Search engines will follow the link  and index the target page within a few days.

21. Use a unique IP address for your web site

It is very important that your web site be associated with a single, unequivocal IP address. There are two reasons for this:

a) If you use a shared IP address and another web site  with that IP address gets a Google penalty, your web site will also  suffer;

b) Google will take your web site a lot more seriously if it has a unique IP address.

Having a unique IP address for your web site will cost you a few extra dollars a month but it is undoubtedly worth it.

22. Use a quality web host

You cannot develop a successful web site without using a reputable, high-quality web host. You should also make sure that you have a top-notch traffic statistics  program that will display detailed data regarding your traffic and  search engine referrals.

B. Links

23. Get inbound links

Inbound links are the kingpin of the Google algorithm. Google revolutionized online  search by introducing a simple but very effective answer to a  complicated question: “If a user performs a search for widgets, and  there are one million web pages about widgets, how do we decide the  order in which these web pages should be presented in the search  results? In other words, how do we rank them?”

The answer provided by Larry Page and Sergey Brin was  simple: pages that have more links pointing to them are more likely to  be useful than pages with fewer links pointing to them. Google considers inbound links as votes in favor of a particular web page.

It is therefore absolutely imperative to obtain inbound  links that point to your web site and to content pages within your web  site. The links that are most beneficial are one-way inbound links: links that point to your web site without your web site linking back.  Google considers these the most genuine endorsements and therefore the  most reliable indicator of a page’s objective usefulness. Buying links  is a great way to obtain high-quality links quickly. Text Link Ads is  the most reputable link broker and offers a whopping to new advertisers.

How much weight Google will give to a link depends on  the page’s PageRank and on whether the link’s target page is related to  the content on the linking page. In other words, a link pointing to a  page about SEO is worth more if is in a page about SEO; if the link is  on a page about cars, it will be less beneficial.

24. Link anchor text is important

The anchor text of links is extremely important, because it answers Google’s all-important question: what do users think this page is about? The more relevant the inbound link’s anchor  text is to the target page, the more the page will benefit. The most beneficial links for SEO purposes are one-way inbound links with relevant anchor text. If you manage to get a one-way inbound link with a anchor text that  contains the words in the target page’s h1 tag, to Google this is an  independent third party confirming the topic and usefulness of your  page, and your ranking will go through the roof. Such links are worth  pursuing.

This is not to say that other links are useless. Getting  inbound links from pages with a high PageRank, even if the links are  reciprocated, will still be beneficial. Links with “click here” as the  anchor text should be avoided as they do not tell Google what the linker  thinks the target page is about.

Probably the only way to start out with links is to  start e-mailing webmasters, once you have produced some quality content,  and ask to trade links. Most will decline, but some will say yes, and  this will get you started. Remember that no decent web site will link to  you unless it has free useful content. Part of the point of writing  excellent content is to obtain natural, unsolicited one-way inbound  links. For this reason, such content is sometimes referred to as link bait.

25. Use advertising to generate some traffic

A web site’s traffic should grow exponentially once a  certain critical level of traffic is reached, because the more people  visit your web site, the more incoming links you will get, the higher  your ranking will be, which in turn will bring in more traffic –  assuming, of course, that your web site offers value to its visitors.  Posting a cool video is  an excellent way to gain exposure. If you follow the SEO tips in this  article your web site will get good search engine traffic from the  get-go.

Precisely because traffic breeds more traffic, you might  want to consider spending a small amount of money on advertising at the  beginning. Although advertising does not have a search engine benefit,  the extra visitors it brings might link to your useful content, which will have an SEO benefit. Google’s Adsense is a cool program for this sort of thing.

26. Post in forums

An excellent way of getting one-way inbound links is to  post in forums and place contextual links pointing to pages on your web  site, in addition to a link to your homepage in your signature. Of  course this is only acceptable (and beneficial) if the forum’s topic is  the same as your web site’s.

Make sure all such links have anchor text that is a  highly focused on the target page’s content. Not all forums make this  possible, but I have seen several that publish posts as HTML pages and  that allow links. The most beneficial forums are those that allow you to  post a link without the rel=nofollow tag. Of course, make sure that you  write quality posts that add value to the forum, or your posts will be  considered spam. Also, the outbound links will be worth more if they are  embedded within a good chunk of quality text.

27. Use press releases to obtain backlinks

A great way to obtain one-way inbound links is to broadcast a press release through an online service. By all accounts PRWeb is the best facility  for this sort of thing. Make sure that your press release is  well-written and interesting, and of course make sure that it has a link  to your web site.

28. Do not link to bad web sites

If you link to a web site that Google has penalized or  that for some other reason Google considers to be a bad web site, your  web site will be penalized. Google will not penalize you if a bad web  site links to you, but it will penalize you if you link to a bad web  site. For this reason you should only link to the best web sites, and  you should check those links frequently to ensure that the web site does  not have a new, spammy owner (it can happen).

You should avoid so-called bad neighborhoods.  Bad neighborhoods are clusters of interlinked web sites that are  suffering a Google penalty (maybe without even realizing it). If you  link to a web site which in turn links to a penalized web site, you are  part of a bad neighborhood. Avoid this like the plague.

29. Produce link bait

One-way inbound links are essential to SEO. The only  reason anyone will ever link to you is if you have something useful or  interesting on your web site. I have already stressed the importance of  writing great content. Other examples of link bait include:

* free resources, such as my free SEO tools;

* offering a free e-book for download (make it a PDF file with at least one link to your web site).

30. Staying on the right side of Google

The third vital element in search engine optimization is  avoiding anything that is even remotely spammy or unethical. You should  follow Google’s Webmaster Guidelines scrupulously. If you do any of the things banned by the Google  Webmaster Guidelines, sooner or later Google will find out and penalize  your web site. The following tricks are expressly prohibited by Google:

* Cloaking: this means displaying a different version of your web site depending on the IP address of those accessing it

* Redirecting your homepage to another page

* Using text that is the same color as the background

* Hidden links

* Registering many domains and interlinking them all

IMPORTANT

Less code more content

When a web crawler visits your site, it is there to read your title,
description and content.  What it doesn’t want to do is wade though pages of
code in order to find a few lines of content. There are two reasons why this is
bad:

1. It looks to the crawler that you are trying to hide something (spammers will
   use code to hide hidden text or redirects).  If the crawler doesn’t understand
   something, it will ignore it and, most likely, your site.
2. The web crawler may think you don’t have enough content to put any
   importance into your site and, if it doesn’t think your site is important, then
   it will not list you too high in the returned search results.

What you should be shooting for is at least a 2/1 ratio in favor of content
on 75% of your pages.  This will let the web crawler know your site has some
sort of relevance and also gives the crawler more content to index, which it
really likes.

Frames and Flash

I have addressed this subject before, but I want to go into it again because
it is one of those things which a lot of SEO’s just don’t understand.  The major
search engines, i.e. Yahoo, Google and MSN, will all say the same thing on their
web masters pages and that is “some web crawlers have difficulty reading the
context of these pages”.  What it doesn’t say is don’t use flash or framed pages
because this is a no-no.  The reason why I want to make that clear is a lot of
SEO’s will try and tell you that this is a bad thing and that all your pages
need to be flat static pages with lots of alt text behind your flat images.
This is not the case.  We have gotten many websites in the top ten and number
one spots, some of which use both flash and framed pages.  Some do not even have
any indexable text or links on the home page.  So how do we do it?  Simple and
its something you should be doing anyway. You should have an alternative version
of your site which viewers with flash installed will be directed to.  For a
framed site, you should also have a non-framed version for people whose browsers
don’t support framed pages.  Now that you know how simple it is, here is the
temptation.  Because your index page will most likely only be seen by maybe 10%
of the people that come to your site, the temptation will be to flood that page
with keywords and search text to get yourself bumped up the search and that will
happen.  However, when you get caught (which you will), you will be dumped.
This page should only contain a stripped down version of your site and should
only contain the same text content as your flash or framed site.

Keyword overindulgence

When writing the copy for your site, write it for your viewer and not for the
web crawler.  A lot of people get tempted to use the same word or phrase over
and over to try and get themselves placed first on an web search.  This is a
total rookie move and can also get you bumped for what’s called keyword
flooding.  Here are some examples:

• BadBay Area Search Engine Optimizing

  Bay Area search engine optimizing company, located in the bay area.  Our
  services include search engine optimizing, SEO and search engine placement.  As
  part of our search engine optimizing service, we guarantee you top placement on
  all search engines within 30 days or your money back.  When you chose our
  company for your search engine optimizing needs we will……..  I think you get
  the point.

   

• GoodBay Area Search Engine optimizing

  Jigsaw design is located in the Bay Area California.  We are committed to
  serving all your design needs.  Also, as part of our service, we also include
  search engine optimization, web hosting and online store solutions…… bla bla
  bla

I’m sure you notice the difference.  Our web site does show up in the top ten
for the search term “bay area web search engine optimizing”.  However, that was
before we wrote this article.  So how many times can you include the same search
term?  That only the Search engine companies know for sure.  However, based our
experience with sites we have successfully placed in the top ten, we would say
no more than once every two paragraphs or once every 100 words.

Out of style sheets

Style sheets are one of those things that are easy to abuse and can get you
in trouble.  When use correctly, they can really help you when optimizing a
site.  To abuse the use of style sheets is simple.  All you have to do is make
your H1 tag the same as your normal text style to try and make the crawler think
that all your text is important.  The trouble is crawlers are not as dumb as the
used to be.  They figured out that nobody has a header that lasts 5 paragraphs.
The proper use of the H1 tag is your main page header.  For example, this page
is “SEO Secrets”. Sub headers like “out of style sheets” should use the H2 tag
and your content should always be normal text. Never, no matter how tempting it
is don’t make any text hidden by use of style sheets or any other method because
your site will be bumped.  Also do not make the folder that your style sheet is
in hidden or private because, if the web crawler can’t read your style sheet,
it’s not going to trust that everything is legitimate.

Stale content

You may be able to get your site listed in the top ten within 30 – 60 days,
but that’s no guarantee it will stay there.  If your site is not continually
being updated with fresh content and growing, then the search engines will
simply dump it in favor of newer fresher sites.  You should be adding a new page
to your site every time the crawler visits and updating your old content as much
as you can.  Daily is preferred, but weekly at the very least.  This will mean
that the crawler will have fresh content to index and new links to explore.
Thus, it will never see your site as stale and drop it.

NOT AS IMPORTANT AS A LOT OF SEO’S WOULD HAVE YOU BELIEVE

Page Rank

If you have downloaded Google’s toolbar, you will see a bar at the top of
each page which gives you a rating from 1 to 10 of how Google ranks your site.
This means absolutely nothing when it comes to search engine optimizing.  Some
search engine companies think that getting a high page rank means you are going
to be listed higher in the search.  This is not the case.  In fact, it couldn’t
be further from the truth.  What this little bar indicates is simply how
important Google sees your site and it makes that judgment on the quality of
sites that link to you. The single most important thing about your site is not
page rank, it is not how many incoming links you have and it is not how long
your site has been up.  It is your content, plain and simple.  If your content
matches the search criteria, then you will be listed.  The more relevant content
you have, the higher your site will be listed.  There are a lot of sites listed
in the number one spot that don’t have any page rank.

Incoming links

Don’t believe a word you hear about incoming links, the quality of the link
or anything to do with link exchange because the truth is; it doesn’t really
matter how many links you have to your site and what sites link to you.  What
does matter is the way the sites link to you and how often new links show up to
your site.  If you wake up tomorrow and, overnight, 1 million other sites
decided to link to you, that would not affect your position in any way (what it
may do is hurt your listing because it will look like spam).  Here is how links
work for you:

1. If you are a plastic surgeon and another plastic surgery site links to you,
   that will give you a boost because you are being linked to a site that has some
   relevance to yours.
2. If your site sells used network equipment and the link to your site is like
   this used network equipment that will give you a boost because the link is a
   search term.
3. If you acquire new links slowly over the course of time, that will give you
   a boost because it looks like your site is gaining popularity.
4. If people link to internal pages of your site, as well as your home page,
   that will give you a boost because it looks like you have lots of pages of
   relevant information.